Best idea for the Hollywood sign, ever.
Danish architectural firm Bayarch has come up with a way to make the Hollywood sign not only accessible but also profitable (and, evidently, not so linearly challenged).
Introducing the Hollywood Sign Hotel.
The concept is appealing on many levels. Not only would the "sign" now be lit and glowing at night, but tourists would be able to get up-close-and-personal with the celebrated icon. A lucky (and monied) few would actually get to stay there.
Revenues generated from paying guests would easily offset the maintenance costs of the storied monument.
Bayarch was founded in 1966 by Christian Bay-Jørgensen, who once appeared in a now-kitschy advert for Prince cigarettes.
He's a modernist, with an impressive international portfolio of built projects. I say let's build this one.
More images of the concept are available on the Bayarch website.