Monday, November 14, 2011

Trolley Patrón

Yesterday's post on Curbed L.A. got me thinking . . .

Perhaps the name "Dolly Patron" was in fact a scary Freudian typo on the part of
WeHo Confidential, but why shouldn't a major spirits brand like Patrón Tequila sponsor free nighttime trolleys in WeHo and downtown Hollywood, where bar and clubland action is the main draw after dark?

Trolley Patrón (proposed).

Patrón already commands a sizeable chunk of the Hollywood skyline with its snazzy white neon sign atop the Equitable Building (see previous post). Why shouldn't this brand expand its clout in Hollywood and/or WeHo with free bar-hopping jitneys? Can we say "tax write-off"?

My admittedly tacky day-for-night Photoshop rendering aside, this is seriously worth considering. (Are you listening, WeHo? Garcetti?)

Given Patrón owner John Paul DeJoria's other business interests, perhaps riders could be offered Paul Mitchell hair treatments on-board. For a fee, of course.

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